Best Cruelty Free Makeup Brands
Looking for the best cruelty-free makeup brands in stores and online? If you are conscious of what you put on your face and if you’d like to purchase something produced ethically without being tested on animals, fortunately, there are many different brands in the market that bear the “cruelty-free” badge for all sorts of tastes and pockets.
Still, not all cruelty-free brands offer quality products for the price you pay for and we have made an effort to present both popular and high-end brands as well as more affordable cruelty-free makeup options. Here is what we suggest….
Best High-End Cruelty Free Makeup Brands
No 1: Urban Decay. Urban Decay is a modern and edgy makeup brand targeted to young and confident women that is mostly famous for its ultra-pigmented eyeshadows, palettes, and mascaras. Urban Decay is also a vegan brand that constantly launches new products without any animal-testing.
Price ranges: $10-54
Best-selling products: Naked Palette (all versions), UD Eyeshadow Primer Potion, Perversion Mascara.
Where to find it: Urban Decay Online, Sephora, Ulta, Macy’s, Debenhams (UK), House of Fraser and other smaller online stores and retailers.
No 2: Too faced. Too faced is another high-end brand that’s a favorite among beauty bloggers and enthusiasts because of its quality products, cute vintage packaging, and catchy product labels. The brand was launched in 1998 by co-founders Jerrod Blandino and Jeremy Johnson who dreamed of creating a brand that brought girliness and the true femininity of make-up back at a time where cosmetics were “too serious”. The Too Faced formulas are also certified vegan and cruelty-free.
Price ranges: $9-65
Best-selling products: Peach Eyeshadow Palette, Better Than Sex Mascara, Born this Way Foundation and Concealer, Hangover Glow Setting Spray
Where to find it: Too faced official website, Sephora, ULTA, Amazon, Cult Beauty Uk and various other online stores
No 3: Anastasia Beverly Hills. Anastasia Beverly Hills (ABH) is a U.S-based brand created by Anastasia Soare, a romanian beauty professional who migrated to U.S more than 20 years ago. Anastasia quickly became famous for her eyebrows-shaping services and products that bared her name with many celebrity fans adding to her popularity. A few years ago, she has expanded her range to include more than just eyebrow products and her eyeshadow palettes are selling by thousands.
Price ranges: $17-65
Best-selling products: Eyebrow kit, modern renaissance palette, moonglow highlight kit.
Where to find it:
AnastasiabeverlyHills.com, ULTA, NordStrom, Sephora and other stores online.
No 4: Cat-Von-D. Kat Von D is an inspiring tattoo artist, T.V personality and make-up artist that had a vision to launch a brand under her name with highly-pigmented, edgy, long-lasting colors and formulas. Of course, her animal activism and animal welfare concerns have contributed to offering a completely-cruelty free and vegan line. The brand quickly became famous thanks to the thousands of positive reviews by the beauty community online.
Price ranges: $11-140
Best sellers: Tattoo liner, Everlasting Liquid Lipstick, Alchemist Holographic Palette, The Fawn Set.
Where to find it: Kat-Von-D website, Sephora, Debenhams (UK), Amazon, Ebay.
Best Affordable Cruelty Free Makeup Brands
No 1: E.l.f. E.lf (acronym for Eyes Lips Face) is a U.S based brand that was established in 2004 and sells cute and modern makeup products that are super affordable–some products cost as low as $1-2 each. The brand bears the bunny badge of being cruelty-free and using FDA-approved ingredients.
Price ranges: $1-24
Best-sellers: Mad for Matte Eyeshadow Palette, Poreless Face Primer, High-definition powder.
Where to find it: Elf website, ULTA, superdrug.com, Target and hundreds of small shops in malls across U.S and abroad.
No 2: Milani. Milani is another affordable makeup brand inspired by the colors and trends of Milan (Italy) and famous for its rich intense colours, pigmentation, and good quality formulas for the price you are paying for. They also have good quality packaging that looks expensive but it’s not. Milani cosmetics was awarded by bunny “cruelty-free” badge.
Price ranges: $7-20.
Best-sellers: Amore Matte Lip Creme, Baked Blush, Conceal and Perfect 2 in 1 foundation and concealer, Stellar Lights Highlighter Palette.
Where to find it: Milani official website, Target, Walgreens, Macys, Beauty Bay, Amazon and other smaller stores online and offline.
No 3: Colourpop. Colourpop is a relatively new makeup brand officially launched in L.A in 2014 that prides in offering modern and girly shades and formulas inspired by Instagram trends without any animal-testing procedures. In fact, Colourpop claims to test their products only in humans and their team specifically before launching them in the market. One of the best cruelty-free brands you can try out if you are looking for quality at affordable prices.
Price ranges: $5-22
Best sellers: Ultra Matte Lip ranges, Ultra Satin Lip, Super Shock Highlighter, Eyeshadow quads.
Where to buy it: Colourpop online store, Sephora, Macy’s, Amazon, Target and other stores.